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"Be a yardstick of quality. Some people aren't used to an environment where excellence is expected."
"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."
"True focus is not merely about choosing one path, but rather the discipline to reject a hundred other good ideas that might lead you astray."
Seeing how Steve Jobs approaches Leadership helps you apply the idea with more precision.
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"Use this collection whenever you need Steve Jobs's lens on Leadership."